How B2B Companies Can Use the Web to Generate Sales
Posted by Michael White in Inbound Marketing, Lead Generation, Marketing on February 4th, 2012
A short explanation of how Business-to-Business companies can use the web to generate sales and revenue. Most B2B vendor selections now start on the web. Procurement team members search for suppliers, for information about product categories, for case studies and reports. You can use this new buyer behaviour to ensure potential customers find you when they start looking for your kind of product or service. You can use digital marketing tools like search engine optimization, pay-per-click ads, email and social media to bring the right kind of visitors to your website. Once they are on your site you can offer high quality content in exchange for their basic contact details. This enables you to take the first tentative steps in what is usually a multi-stage interaction over a course of weeks or months, your goal being to persuade them that you are their best choice.
How to Write a Marketing Plan
Posted by Michael White in Marketing on January 31st, 2012
Writing a marketing plan is like preparing any other type of plan – you need to understand what your current capacity is (”current status”), clarify what you plan to achieve (”objectives”) and then identify how you will achieve those objectives (”next steps”). In this slide deck we walk you step-by-step through the planning process, from setting your objectives and selecting your target markets through to choosing your marketing activities and executing your plan.
How to market Software-as-a-Service products
Posted by Michael White in Software-as-a-Service on December 22nd, 2011
You’ve built a new software-as-a-service (SaaS) product. How do you acquire customers? This slide presentation describes how to drive traffic to your site, generate registrations and convert those registrations to paying customers.
Social media challenge – update
Posted by Michael White in Social Media, Uncategorized on December 21st, 2011
We’re delighted to say that “BrighterDays”, the film we were promoting for the Social Media Challenge set by Donegal’s Regional Cultural Centre, won that challenge and obtained the largest number of views. We’ve posted a few slides on Slideshare describing the steps we took to promote the film using social media and the results we obtained. Many thanks to all of you who helped, and congratulations to Daniel McGarrigle, director of the short animated film and his grandfather Colm Melly, the subject of the film. (And many thanks too to the Regional Cultural Centre for asking us to participate).
Social media challenge
Posted by Michael White in Social Media on November 9th, 2011
We have been set a challenge – to promote the short film “Brighter Days” to as many people as possible using social media in the next 2 weeks. We have until 25th November to get the word out about this film using free social and digital media tools. We need your help!
Please
- View the video above or at http://youtu.be/gC_T6y9Oy9U
- “Like” the Facebook page www.facebook.com/sharingstoriesbrighterdays
- Follow the film on Twitter at @brighterdays201
- Email SharingStoriesBrighterDays@gmail.com with your ideas for promoting the film
The challenge has been set by the Regional Cultural Centre in Letterkenny and the Nerve Centre in Derry. The results of the challenge will be presented at a special event on 25th November to promote the Sharing Stories project, with the aim being to show local film makers, arts and community groups how they can use social media to effectively promote their work.