Michael White

Michael White consults on Digital Marketing, Lead Generation and Marketing Strategy for DohertyWhite. Michael was previously Head of Marketing at software firm Singularity, during which time revenue doubled to more than $30m. Prior to Singularity Michael was Senior Product Manager with Siemens in Dublin and Munich. He has also held roles with Deloitte Consulting, Elavon (Flexicom), Misys Corporation and AIB Bank. Michael has managed projects in South America, Africa, the Caribbean and across Europe including Ireland, the UK, Holland, Germany and Sweden. He holds a degree in Computer Science from Trinity College Dublin (1990), a Post Graduate Diploma in Computing (2004) and has completed corporate programs in marketing, strategy, and product management while working with Siemens, Misys and Deloitte.


Posts by Michael White

Managers Guide to SEO Part 2

Thursday, January 31st, 2013

What is Product Market Fit?

Wednesday, January 30th, 2013

Technology Startup Marketing

Wednesday, January 30th, 2013

What is Social CRM and why is it a big deal for Business-to-Business?

Wednesday, October 31st, 2012

Website Design Guide

Sunday, September 9th, 2012