Michael White

Michael White consults on Digital Marketing, Lead Generation and Marketing Strategy for DohertyWhite. Michael was previously Head of Marketing at software firm Singularity, during which time revenue doubled to more than $30m. Prior to Singularity Michael was Senior Product Manager with Siemens in Dublin and Munich. He has also held roles with Deloitte Consulting, Elavon (Flexicom), Misys Corporation and AIB Bank. Michael has managed projects in South America, Africa, the Caribbean and across Europe including Ireland, the UK, Holland, Germany and Sweden. He holds a degree in Computer Science from Trinity College Dublin (1990), a Post Graduate Diploma in Computing (2004) and has completed corporate programs in marketing, strategy, and product management while working with Siemens, Misys and Deloitte.


Posts by Michael White

Common B2B email marketing mistakes and how to avoid them

Monday, April 30th, 2012

What are Buyer Personas and Why Do You Need Them?

Thursday, March 29th, 2012

Roadmap for Bored Product Marketers

Monday, March 12th, 2012

Managers Guide to SEO – Part 1

Wednesday, February 29th, 2012

Value Propositions II – Using your NOSE

Monday, February 27th, 2012