A short interview with Colm Long, Facebook’s Director of Operations for Europe, the Middle East and Asia I carried out on behalf of Donegal County Enterprise Board (I’m the disembodied voice and the shaky hand on the camera). Colm was just about to present a seminar as part of Donegal’s Business Week 2010. Here he talks about how small business can effectively use Facebook (and other online media) to promote themselves. The full video of his seminar will be available online shortly.
Archive for the ‘Advertising’ Category
Adwords ROI and report dates
Thursday, August 20th, 2009Good post by Brian Carter at the Search Engine Journal blog on why “Your adwords ROI is better than you think“. He highlights that the date range you choose when reporting on Adwords conversions could make a big difference to the % conversion rates you see i.e. you could get an inaccurate view of how your campaigns are performing. I picked this post up from one of the best sources of marketing information, the “Who’s blogging what” weekly newsletter.
