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		<title>What is Content Strategy and Why Do You Need One</title>
		<link>http://www.dohertywhite.com/blogs/2012/06/29/what-is-content-strategy-and-why-do-you-need-one/</link>
		<comments>http://www.dohertywhite.com/blogs/2012/06/29/what-is-content-strategy-and-why-do-you-need-one/#comments</comments>
		<pubDate>Fri, 29 Jun 2012 12:56:41 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[buyer personas]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[lead nurturing]]></category>

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		<description><![CDATA[“Content” is the fuel of digital marketing. If you want to generate web traffic and generate sales leads online you need to provide information that your target customers will find interesting.  In this post we look at why you need content, what kinds of content you need and how you can use it to promote [...]]]></description>
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