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	<title>DOHERTYWHITE BLOG&#187; Content</title>
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	<description>Business-to-Business Technology Marketing</description>
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		<title>The future of sales and marketing?</title>
		<link>http://www.dohertywhite.com/blogs/2010/03/24/the-future-of-sales-and-marketing/</link>
		<comments>http://www.dohertywhite.com/blogs/2010/03/24/the-future-of-sales-and-marketing/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 17:28:28 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b tech marketing]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[lead management]]></category>
		<category><![CDATA[Marketing automation]]></category>

		<guid isPermaLink="false">http://dohertywhite.com/blogs/?p=175</guid>
		<description><![CDATA[Marketing will become more technical, sales teams won&#8217;t be on the road so much, and there&#8217;s going to be more overlap and, hopefully, alignment.
The web, online advertising and online marketing are having a big impact on how Business-to-business (B2B) companies sell.  But in some ways this just reflects the fact that B2B buyers now buy things [...]]]></description>
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		<title>A manager&#8217;s guide to Digital Marketing</title>
		<link>http://www.dohertywhite.com/blogs/2010/02/15/a-simple-introduction-to-digital-marketing/</link>
		<comments>http://www.dohertywhite.com/blogs/2010/02/15/a-simple-introduction-to-digital-marketing/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 17:52:24 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pay-per-click]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[online PR]]></category>

		<guid isPermaLink="false">http://dohertywhite.com/blogs/?p=140</guid>
		<description><![CDATA[This is a presentation I gave recently on Digital Marketing, aimed at business managers.   The presentation lists the online tools you can use before describing each digital marketing technique in a little more detail.  Topics covered include web-site design and landing pages, Google pay-per-click advertising, search engine optimization, email marketing, online PR and various forms of [...]]]></description>
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		<title>Creating content that generates awareness and demand</title>
		<link>http://www.dohertywhite.com/blogs/2010/01/25/creating-content-that-generates-awareness-and-demand/</link>
		<comments>http://www.dohertywhite.com/blogs/2010/01/25/creating-content-that-generates-awareness-and-demand/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 13:08:59 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b tech marketing]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[internet marketing]]></category>

		<guid isPermaLink="false">http://dohertywhite.com/blogs/?p=108</guid>
		<description><![CDATA[People don’t buy things they way they did 10 or 15 years ago.  Whether it’s a hotel room, a house or a $200k software system, their search begins online. This means that your prospective customers need to find you online, and when they find you there needs to be enough compelling information (a.k.a. “content”) for [...]]]></description>
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		<title>What kind of content should you create for B2B Marketing?</title>
		<link>http://www.dohertywhite.com/blogs/2009/10/27/what-kind-of-content-should-you-create-for-b2b-marketing/</link>
		<comments>http://www.dohertywhite.com/blogs/2009/10/27/what-kind-of-content-should-you-create-for-b2b-marketing/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 17:39:57 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[B2B content]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b tech marketing]]></category>
		<category><![CDATA[content strategy]]></category>

		<guid isPermaLink="false">http://dohertywhite.com/blogs/?p=103</guid>
		<description><![CDATA[Business to business marketing depends more and more on creating &#8216;content&#8217; &#8211; material that provides information that is not necessarily sales or marketing related. Examples include business articles, technical white papers, YouTube videos and presentations. The purpose of generating this content is to indirectly influence your target audiences &#8211; if they think what you have [...]]]></description>
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		<item>
		<title>Search Engine Optimization ranking factors</title>
		<link>http://www.dohertywhite.com/blogs/2009/08/26/search-engine-optimization-ranking-factors/</link>
		<comments>http://www.dohertywhite.com/blogs/2009/08/26/search-engine-optimization-ranking-factors/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 22:28:01 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[ranking]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[survey]]></category>

		<guid isPermaLink="false">http://dohertywhite.com/blogs/?p=73</guid>
		<description><![CDATA[The SEOMoz.org blog has announced their biennial Search Engine Ranking Factors.  This is a survey of 72 Search Engine Optimization specialists to gather the latest views and data on which factors most influence search engine ranking i.e. the factors that determine how high up your web-site is placed on organic search results.  The links you attract [...]]]></description>
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