Archive for category Email Marketing
A manager’s guide to Digital Marketing
Posted by Michael White in Content, Email Marketing, Inbound Marketing, Marketing, Pay-per-click, Public Relations, Search Engine Marketing, Social Media on February 15th, 2010
This is a presentation I gave recently on Digital Marketing, aimed at business managers. The presentation lists the online tools you can use before describing each digital marketing technique in a little more detail. Topics covered include web-site design and landing pages, Google pay-per-click advertising, search engine optimization, email marketing, online PR and various forms of social media. You can find this and other more detailed guides on the main DohertyWhite website too.
10 Trends for Social Media in 2010
Posted by Michael White in Email Marketing, Inbound Marketing, Pay-per-click, Search Engine Marketing, Social Media on January 28th, 2010
A great presentation on 10 Trends for Social media this year from C. Edward Brice, brought to my attention by the B2BMarketingZone newsletter. There are a lot of stand-out slides highlighting the move of budget to social marketing, the convergence in mobile internet access with the growth of social media and touching on topics like augmented reality and social gaming. As mentioned in my last post, there are lots of implications for B2B marketers. For example, if people begin moving most of their personal communications to Facebook and Twitter, what happens to email marketing as a way of reaching them? If more people learn about products and services from social networks how does this effect search engine optimization and pay-per-click? With the prediction that more people will access the internet from their mobile device than from laptops or PCs by 2013, how does this effect social media usage and general online habits?