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	<title>DOHERTYWHITE BLOG&#187; Inbound Marketing</title>
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		<title>Managers Guide to SEO Part 2</title>
		<link>http://www.dohertywhite.com/blogs/2013/01/31/managers-guide-to-seo-part-2/</link>
		<comments>http://www.dohertywhite.com/blogs/2013/01/31/managers-guide-to-seo-part-2/#comments</comments>
		<pubDate>Thu, 31 Jan 2013 22:53:35 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.dohertywhite.com/blogs/?p=659</guid>
		<description><![CDATA[ 
  DohertyWhite Manager&#39;s guide to SEO  from DohertyWhite 


Part 2 of a Manager&#8217;s Guide to SEO &#8211; from how to select the keywords to target through to optimizing your website.

You can check out Part 1 of the Guide here.
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		<title>The Future of Paid Search</title>
		<link>http://www.dohertywhite.com/blogs/2012/07/29/the-future-of-paid-search/</link>
		<comments>http://www.dohertywhite.com/blogs/2012/07/29/the-future-of-paid-search/#comments</comments>
		<pubDate>Sun, 29 Jul 2012 14:54:37 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Pay-per-click]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[internet marketing]]></category>

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		<description><![CDATA[++ Click Image to Enlarge ++Source: The Future of Paid Search Infographic
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		<title>Quick Tips To Improve Your Landing Pages</title>
		<link>http://www.dohertywhite.com/blogs/2012/05/30/quick-tips-to-improve-your-landing-pages/</link>
		<comments>http://www.dohertywhite.com/blogs/2012/05/30/quick-tips-to-improve-your-landing-pages/#comments</comments>
		<pubDate>Wed, 30 May 2012 23:18:23 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[landing page design]]></category>
		<category><![CDATA[Lead Generation]]></category>

		<guid isPermaLink="false">http://www.dohertywhite.com/blogs/?p=511</guid>
		<description><![CDATA[A “landing” page is any page on your web-site where you are specifically sending visitors.  When people first try online marketing they often direct traffic from their online campaigns to their home page. This is a mistake because there are too many distractions on most home pages &#8211; graphic panels, menu options, rolling banners [...]]]></description>
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		<title>Digital Marketing for Startups</title>
		<link>http://www.dohertywhite.com/blogs/2012/05/30/digital-marketing-for-startups/</link>
		<comments>http://www.dohertywhite.com/blogs/2012/05/30/digital-marketing-for-startups/#comments</comments>
		<pubDate>Wed, 30 May 2012 21:05:34 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[startups]]></category>

		<guid isPermaLink="false">http://www.dohertywhite.com/blogs/?p=506</guid>
		<description><![CDATA[Startup businesses need to get good at online marketing.  This is a set of slides I used for a one day seminar at the Institute of Technology Sligo and Letterkenny Institute of Technology as part of the New Frontiers program.
 DohertyWhite Digital Marketing For Startups May 2012 
 View more PowerPoint from DohertyWhite 

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		<title>Value Propositions II – Using your NOSE</title>
		<link>http://www.dohertywhite.com/blogs/2012/02/27/value-propositions-using-your-nose/</link>
		<comments>http://www.dohertywhite.com/blogs/2012/02/27/value-propositions-using-your-nose/#comments</comments>
		<pubDate>Mon, 27 Feb 2012 11:52:05 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[Tom Sant]]></category>
		<category><![CDATA[Value Proposition]]></category>

		<guid isPermaLink="false">http://www.dohertywhite.com/blogs/?p=457</guid>
		<description><![CDATA[As pointed out by Tom Sant, if you can’t establish that you deliver superior value then the customer will choose based on price.  In a previous post, “Value Propositions – what you do, why it’s important, how you do it” I reviewed articles from the Harvard Business Review, Forrester Research and other sources that discussed [...]]]></description>
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