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	<title>DOHERTYWHITE BLOG&#187; Marketing automation</title>
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	<description>Business-to-Business Technology Marketing</description>
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		<title>How much time do you have to respond to sales leads?</title>
		<link>http://www.dohertywhite.com/blogs/2012/02/19/how-much-time-do-you-have-to-respond-to-sales-leads/</link>
		<comments>http://www.dohertywhite.com/blogs/2012/02/19/how-much-time-do-you-have-to-respond-to-sales-leads/#comments</comments>
		<pubDate>Sun, 19 Feb 2012 21:02:08 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing automation]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[sales leads]]></category>

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		<description><![CDATA[Time is money. I was asked by a client at a business-to-business technology firm last week how quickly you should respond to a web-generated sales enquiry? My answer is “as quickly as you can, definitely within 24 hours or less”. An MIT study, discussed below, shows that companies that respond fastest to web leads make [...]]]></description>
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		<title>What is Marketing Automation?</title>
		<link>http://www.dohertywhite.com/blogs/2011/06/12/what-is-marketing-automation/</link>
		<comments>http://www.dohertywhite.com/blogs/2011/06/12/what-is-marketing-automation/#comments</comments>
		<pubDate>Sun, 12 Jun 2011 20:16:29 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing automation]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[lead management]]></category>

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		<description><![CDATA[ What is Marketing Automation? 
 View more presentations from DohertyWhite 

Marketing Automation is potentially a big deal for B2B companies &#8211; one analyst firm estimates that automating marketing processes can increase revenue by 20% and reduce marketing costs by 25%.  But when I&#8217;m out meeting clients a lot of senior managers are not familiar [...]]]></description>
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