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	<title>DohertyWhite Blog&#187; Marketing</title>
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		<title>How B2B Companies Can Use the Web to Generate Sales</title>
		<link>http://www.dohertywhite.com/blogs/2012/02/04/how-b2b-companies-can-use-the-web-to-generate-sales/</link>
		<comments>http://www.dohertywhite.com/blogs/2012/02/04/how-b2b-companies-can-use-the-web-to-generate-sales/#comments</comments>
		<pubDate>Sat, 04 Feb 2012 22:15:20 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[internet marketing]]></category>

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		<description><![CDATA[ Doherty white how-to-generate-b2b-sales-with-the-web-2012-v2 
 View more PowerPoint from DohertyWhite 

A short explanation of how Business-to-Business companies can use the web to generate sales and revenue. Most B2B vendor selections now start on the web. Procurement team members search for suppliers, for information about product categories, for case studies and reports.  You can use [...]]]></description>
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		<title>How to Write a Marketing Plan</title>
		<link>http://www.dohertywhite.com/blogs/2012/01/31/how-to-write-a-marketing-plan/</link>
		<comments>http://www.dohertywhite.com/blogs/2012/01/31/how-to-write-a-marketing-plan/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 12:06:13 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[Planning]]></category>

		<guid isPermaLink="false">http://www.dohertywhite.com/blogs/?p=423</guid>
		<description><![CDATA[ How to Write a Marketing Plan &#124; DohertyWhite 
 View more presentations from DohertyWhite 

Writing a marketing plan is like preparing any other type of plan &#8211; you need to understand what your current capacity is (&#8221;current status&#8221;), clarify what you plan to achieve (&#8221;objectives&#8221;) and then identify how you will achieve those objectives [...]]]></description>
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		<title>How to launch your technology product</title>
		<link>http://www.dohertywhite.com/blogs/2011/09/12/how-to-launch-your-technology-product/</link>
		<comments>http://www.dohertywhite.com/blogs/2011/09/12/how-to-launch-your-technology-product/#comments</comments>
		<pubDate>Mon, 12 Sep 2011 22:46:01 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[b2b tech marketing]]></category>

		<guid isPermaLink="false">http://www.dohertywhite.com/blogs/?p=302</guid>
		<description><![CDATA[ How to launch your new technology product 
 View more presentations from DohertyWhite 

]]></description>
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		<slash:comments>0</slash:comments>
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		<title>7 steps to generate B2B leads</title>
		<link>http://www.dohertywhite.com/blogs/2011/05/22/7-steps-to-generate-b2b-leads/</link>
		<comments>http://www.dohertywhite.com/blogs/2011/05/22/7-steps-to-generate-b2b-leads/#comments</comments>
		<pubDate>Sun, 22 May 2011 17:21:42 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[lead nurturing]]></category>
		<category><![CDATA[Marketing automation]]></category>

		<guid isPermaLink="false">http://www.dohertywhite.com/blogs/?p=248</guid>
		<description><![CDATA[We&#8217;ve been using this &#8220;7 step&#8221; diagram with clients to help put some structure on how to approach a B2B &#8216;demand generation&#8217; project. B2B lead generation and lead management potentially covers a broad range of topics &#8211; value propositions, content marketing, lead scoring, website design, Search Engine Optimization,  pay-per-click ads, social media, email marketing, telemarketing, etc.  But [...]]]></description>
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		<title>Social Media for Small Business</title>
		<link>http://www.dohertywhite.com/blogs/2011/03/25/social-media-for-small-business/</link>
		<comments>http://www.dohertywhite.com/blogs/2011/03/25/social-media-for-small-business/#comments</comments>
		<pubDate>Fri, 25 Mar 2011 15:57:54 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.dohertywhite.com/blogs/?p=243</guid>
		<description><![CDATA[ DohertyWhite Social Media for Small Business 
 View more presentations from DohertyWhite 

]]></description>
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