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	<title>DOHERTYWHITE BLOG&#187; Personas</title>
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		<title>What are Buyer Personas and Why Do You Need Them?</title>
		<link>http://www.dohertywhite.com/blogs/2012/03/29/what-are-buyer-personas-and-why-do-you-need-them/</link>
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		<pubDate>Thu, 29 Mar 2012 15:19:33 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Personas]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[buyer personas]]></category>
		<category><![CDATA[persona]]></category>

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		<description><![CDATA[Companies that really understand their customers and their needs are more successful.  They have better insight into what drives their customers and so can deliver products and services that are a close fit to their requirements. In smaller companies you develop that understanding day-to-day by talking with customers and prospects. But as businesses get [...]]]></description>
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