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	<title>DohertyWhite Blog&#187; Public relations</title>
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		<title>How to use PR to promote your business</title>
		<link>http://www.dohertywhite.com/blogs/2010/07/20/how-to-use-pr-to-promote-your-business/</link>
		<comments>http://www.dohertywhite.com/blogs/2010/07/20/how-to-use-pr-to-promote-your-business/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 21:19:36 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[online PR]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media PR]]></category>

		<guid isPermaLink="false">http://dohertywhite.com/blogs/?p=187</guid>
		<description><![CDATA[ DohertyWhite &#8211; Quick Guide to PR 
 View more documents from DohertyWhite 

For some companies, particularly B2B and technology companies, PR is considered a little frivolous – a ‘would like’ rather than a ‘must have’.  We advise anyone who thinks that way to think again.  PR should be a key element in [...]]]></description>
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		<title>A manager&#8217;s guide to Digital Marketing</title>
		<link>http://www.dohertywhite.com/blogs/2010/02/15/a-simple-introduction-to-digital-marketing/</link>
		<comments>http://www.dohertywhite.com/blogs/2010/02/15/a-simple-introduction-to-digital-marketing/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 17:52:24 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pay-per-click]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[online PR]]></category>

		<guid isPermaLink="false">http://dohertywhite.com/blogs/?p=140</guid>
		<description><![CDATA[This is a presentation I gave recently on Digital Marketing, aimed at business managers.   The presentation lists the online tools you can use before describing each digital marketing technique in a little more detail.  Topics covered include web-site design and landing pages, Google pay-per-click advertising, search engine optimization, email marketing, online PR and various forms of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Using photos to boost press coverage</title>
		<link>http://www.dohertywhite.com/blogs/2009/09/27/using-photos-to-boost-press-coverage/</link>
		<comments>http://www.dohertywhite.com/blogs/2009/09/27/using-photos-to-boost-press-coverage/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 19:23:24 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[online PR]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[social media PR]]></category>

		<guid isPermaLink="false">http://dohertywhite.com/blogs/?p=98</guid>
		<description><![CDATA[Good photographic images boost press coverage.  If you&#8217;re preparing news relases for online distribution you can use images that aren&#8217;t too highly polished, and they&#8217;re fine for your blog and social network pages (check out our free guide to PR and online PR  to learn more about online news releases).  However, when you&#8217;re submitting PR to traditional [...]]]></description>
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		<title>Twitter resources</title>
		<link>http://www.dohertywhite.com/blogs/2009/08/20/twitter-resources/</link>
		<comments>http://www.dohertywhite.com/blogs/2009/08/20/twitter-resources/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 12:34:47 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://dohertywhite.com/blogs/?p=54</guid>
		<description><![CDATA[More information from &#8220;Who&#8217;s Blogging What&#8220;, this time focused on &#8220;The Most Useful Marketing Posts on Twitter&#8220;.  It includes a link to a slidedeck from Ogilvy that shows how they recommend you use Twitter for branding.  Also has a link to Twitter&#8217;s own guide, &#8220;Twitter for Business 101&#8220;.  All this is good introductory information while you get to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Using words to convince, not confuse</title>
		<link>http://www.dohertywhite.com/blogs/2009/08/16/using-words-to-convince-not-confuse/</link>
		<comments>http://www.dohertywhite.com/blogs/2009/08/16/using-words-to-convince-not-confuse/#comments</comments>
		<pubDate>Sun, 16 Aug 2009 14:41:09 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Aristotle]]></category>
		<category><![CDATA[B2B communications]]></category>
		<category><![CDATA[b2b tech marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[rhetoric]]></category>

		<guid isPermaLink="false">http://dohertywhite.com/blogs/?p=31</guid>
		<description><![CDATA[These are important questions because your business depends on  your ability to persuade people to buy your product or service. (In the greater scheme of things these questions are important to society - how do we promote a particular view or cause, how do we avoid being fooled by spin and propaganda?)  
They are interesting questions because there are so many routes you can take to arrive at your answer...  ]]></description>
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