Archive for category Social Media
Social media challenge – update
Posted by Michael White in Social Media, Uncategorized on December 21st, 2011
We’re delighted to say that “BrighterDays”, the film we were promoting for the Social Media Challenge set by Donegal’s Regional Cultural Centre, won that challenge and obtained the largest number of views. We’ve posted a few slides on Slideshare describing the steps we took to promote the film using social media and the results we obtained. Many thanks to all of you who helped, and congratulations to Daniel McGarrigle, director of the short animated film and his grandfather Colm Melly, the subject of the film. (And many thanks too to the Regional Cultural Centre for asking us to participate).
Social media challenge
Posted by Michael White in Social Media on November 9th, 2011
We have been set a challenge – to promote the short film “Brighter Days” to as many people as possible using social media in the next 2 weeks. We have until 25th November to get the word out about this film using free social and digital media tools. We need your help!
Please
- View the video above or at http://youtu.be/gC_T6y9Oy9U
- “Like” the Facebook page www.facebook.com/sharingstoriesbrighterdays
- Follow the film on Twitter at @brighterdays201
- Email SharingStoriesBrighterDays@gmail.com with your ideas for promoting the film
The challenge has been set by the Regional Cultural Centre in Letterkenny and the Nerve Centre in Derry. The results of the challenge will be presented at a special event on 25th November to promote the Sharing Stories project, with the aim being to show local film makers, arts and community groups how they can use social media to effectively promote their work.
Social Media for Small Business
Posted by Michael White in Marketing, Search Engine Marketing, Social Media, Uncategorized on March 25th, 2011
Interview with Facebook’s Director of Operations Europe, Middle East and Asia
Posted by Michael White in Advertising, Inbound Marketing, Social Media on March 8th, 2010
A short interview with Colm Long, Facebook’s Director of Operations for Europe, the Middle East and Asia I carried out on behalf of Donegal County Enterprise Board (I’m the disembodied voice and the shaky hand on the camera). Colm was just about to present a seminar as part of Donegal’s Business Week 2010. Here he talks about how small business can effectively use Facebook (and other online media) to promote themselves. The full video of his seminar will be available online shortly.
Social media and snake oil
Posted by Michael White in Inbound Marketing, Marketing, Social Media on February 16th, 2010
Who’s legit and who’s fake when it comes to social media? Two contrasting views on the topic come from Olivier Blanchard with his article “Is your social media director qualified?”, and “Attacking the social media lynch mob” by Jay Baer.
Olivier has high standards and trenchant views on who’s qualified to set the social media agenda. He says there are three types of social media directors:
- the first type are “super smart, talented, experienced in a broad range of disciplines, have an established foot print in social media space”, are recognized as thought leaders and are passionate about what they do.
- type 2 “isn’t quite as savvy but isn’t lacking in talent, smarts and enthusiasm”.
- type 3 is “the bad type…. con artists… shams”. You get the picture.
I’ll let you self-diagnose. Olivier goes on to provide some tips on how to spot your ideal candidate, including “applicant can tell a personal story involving either Digg, Seesmic or both”. Scary stuff. There doesn’t seem to be much room for the amateur enthusiast in this definition.
Jay Baer has a different outlook. His view is “just because someone takes a more tactical approach to social media, just because they don’t measure ROI the way you do, just because they focus on small business and you don’t, does not mean they are charlatans… And this notion that you can’t be good at social media unless you’ve been doing it for years is utter crap.”
I’m inclined to agree with Mr. Baer. There are a lot of bright people out there who are just beginning to turn their attention to social media, particularly those working in B2B marketing. I don’t expect their lack of previous experience is going to prove much of a barrier, given the speed with which they’ve adopted and exploited a host of other technologies to date.
Anyway, I’d like your views on other categorizations of prospective social media directors. I’d particularly like to see some that are funny (humour wasn’t prominent among Olivier’s list of preferred characteristics).