Archive for category Software-as-a-Service
Technology Startup Marketing
Posted by Michael White in Lead Generation, Marketing, Software-as-a-Service, Technolog Marketing on January 30th, 2013
A quick overview of why web marketing is critical for promoting technology products, for both B2C and B2B products and across all industry sectors. 24 hours a day, some of your potential customers will be looking online for your type of product or service. If they don’t find you they’ll find a competitor. This is a presentation we gave to campus-based companies for the Ignite Technology Transfer Office at the National University of Ireland, Galway (NUIG).
How to market Software-as-a-Service products
Posted by Michael White in Software-as-a-Service on December 22nd, 2011
You’ve built a new software-as-a-service (SaaS) product. How do you acquire customers? This slide presentation describes how to drive traffic to your site, generate registrations and convert those registrations to paying customers.