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	<title>DOHERTYWHITE BLOG&#187; Uncategorized</title>
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	<description>Business-to-Business Technology Marketing</description>
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		<title>What are Buyer Personas and Why Do You Need Them?</title>
		<link>http://www.dohertywhite.com/blogs/2012/03/29/what-are-buyer-personas-and-why-do-you-need-them/</link>
		<comments>http://www.dohertywhite.com/blogs/2012/03/29/what-are-buyer-personas-and-why-do-you-need-them/#comments</comments>
		<pubDate>Thu, 29 Mar 2012 15:19:33 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Personas]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[buyer personas]]></category>
		<category><![CDATA[persona]]></category>

		<guid isPermaLink="false">http://www.dohertywhite.com/blogs/?p=474</guid>
		<description><![CDATA[Companies that really understand their customers and their needs are more successful.  They have better insight into what drives their customers and so can deliver products and services that are a close fit to their requirements. In smaller companies you develop that understanding day-to-day by talking with customers and prospects. But as businesses get [...]]]></description>
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		<title>Social media challenge &#8211; update</title>
		<link>http://www.dohertywhite.com/blogs/2011/12/21/social-media-challenge-update/</link>
		<comments>http://www.dohertywhite.com/blogs/2011/12/21/social-media-challenge-update/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 21:29:17 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.dohertywhite.com/blogs/?p=407</guid>
		<description><![CDATA[ DohertyWhite &#8211; Social Media Challenge &#39;Sharing Stories&#39; 
 View more presentations from DohertyWhite 

We&#8217;re delighted to say that &#8220;BrighterDays&#8221;, the film we were promoting for the Social Media Challenge set by Donegal&#8217;s Regional Cultural Centre, won that challenge and obtained the largest number of views.  We&#8217;ve posted a few slides on Slideshare describing [...]]]></description>
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		<title>Social Media for Small Business</title>
		<link>http://www.dohertywhite.com/blogs/2011/03/25/social-media-for-small-business/</link>
		<comments>http://www.dohertywhite.com/blogs/2011/03/25/social-media-for-small-business/#comments</comments>
		<pubDate>Fri, 25 Mar 2011 15:57:54 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[social media marketing]]></category>
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		<guid isPermaLink="false">http://www.dohertywhite.com/blogs/?p=243</guid>
		<description><![CDATA[ DohertyWhite Social Media for Small Business 
 View more presentations from DohertyWhite 

]]></description>
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		<title>Interview with Claire Walsh, Google Online Sales Manager</title>
		<link>http://www.dohertywhite.com/blogs/2011/03/14/interview-with-claire-walsh-google-online-sales-manager/</link>
		<comments>http://www.dohertywhite.com/blogs/2011/03/14/interview-with-claire-walsh-google-online-sales-manager/#comments</comments>
		<pubDate>Mon, 14 Mar 2011 13:20:03 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pay-per-click]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Claire Walsh]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.dohertywhite.com/blogs/?p=228</guid>
		<description><![CDATA[Here&#8217;s a short interview I carried out with Claire Walsh, Online Sales Manager at Google, for Donegal County Enterprise Board.  In the interview Claire provides some advice to small businesses who want to promote themselves online.
http://www.youtube.com/user/DonegalCEB#p/u/6/xi21fgJ3sbc
]]></description>
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		<title>Want to create your first iPhone app?</title>
		<link>http://www.dohertywhite.com/blogs/2009/08/20/want-to-create-your-first-iphone-app/</link>
		<comments>http://www.dohertywhite.com/blogs/2009/08/20/want-to-create-your-first-iphone-app/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 12:19:44 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://dohertywhite.com/blogs/?p=51</guid>
		<description><![CDATA[A guide to writing your first iPhone application, published in Smashing magazine.
]]></description>
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