Comments for DOHERTYWHITE BLOG http://www.dohertywhite.com/blogs Business-to-Business Technology Marketing Sun, 09 Sep 2012 19:55:58 +0100 http://wordpress.org/?v=2.8.4 hourly 1 Comment on Book recommendations for digital marketing, technology and startups by Michael White http://www.dohertywhite.com/blogs/2012/06/28/book-recommendations-for-digital-marketing-technology-and-startups/comment-page-1/#comment-9605 Michael White Sun, 09 Sep 2012 19:55:58 +0000 http://www.dohertywhite.com/blogs/?p=519#comment-9605 Hi Richard thanks for your suggestion (and sorry for the very long delay in my reply). Gary Vaynerchuk is a phenomenon. I haven't read his book yet but will do so. Best regards Michael Hi Richard
thanks for your suggestion (and sorry for the very long delay in my reply). Gary Vaynerchuk is a phenomenon. I haven’t read his book yet but will do so.
Best regards
Michael

]]> Comment on What is Agile Marketing? by Michael White http://www.dohertywhite.com/blogs/2012/08/07/what-is-agile-marketing/comment-page-1/#comment-9604 Michael White Sun, 09 Sep 2012 19:54:25 +0000 http://www.dohertywhite.com/blogs/?p=535#comment-9604 Hi James, apologies for the huge delay in responding to your comment. Your points are excellent. On the first point, we need systems that make it easy for marketers to automate marketing activities without having to learn to program. I think that the systems currently available are too hard to use. On your second point, I think a lot of marketers have found their IT departments to be a barrier to overcome rather than a partner. Software-as-a-service systems are reducing marketers dependence on their IT departments. Today all you need is browser access to start using some sophisticated marketing systems. However, wherever you have to move data and contact information between systems you will probably need help from your IT team. As more marketing technologies are adopted there will be a need for people who can map out an overall "Information systems strategy", showing where the marketing technologies link to each other and to other key business systems like CRM or order processing. Best regards Michael Hi James,
apologies for the huge delay in responding to your comment. Your points are excellent.
On the first point, we need systems that make it easy for marketers to automate marketing activities without having to learn to program. I think that the systems currently available are too hard to use.
On your second point, I think a lot of marketers have found their IT departments to be a barrier to overcome rather than a partner. Software-as-a-service systems are reducing marketers dependence on their IT departments. Today all you need is browser access to start using some sophisticated marketing systems.
However, wherever you have to move data and contact information between systems you will probably need help from your IT team. As more marketing technologies are adopted there will be a need for people who can map out an overall “Information systems strategy”, showing where the marketing technologies link to each other and to other key business systems like CRM or order processing.
Best regards
Michael

]]> Comment on What is Agile Marketing? by James Kingsbery http://www.dohertywhite.com/blogs/2012/08/07/what-is-agile-marketing/comment-page-1/#comment-9489 James Kingsbery Tue, 07 Aug 2012 13:20:26 +0000 http://www.dohertywhite.com/blogs/?p=535#comment-9489 This is a great summary outlining Agile Marketing! Since I've worked both in a development team and a marketing team, most of your points are very familiar. One thing that seems harder is to deal with the "Lack of Automation" point. Seems like there's two main barriers there. First, programmers know how to automate things since it's their job, but that's not the case with marketers. Second, if the goal is to automate some process that IT owns the infrastructure for, then how does an Agile Marketing team deal with that dependency? More broadly, what concrete steps, in your experience work to take a typical marketing team and make it better at automating tasks? This is a great summary outlining Agile Marketing!

Since I’ve worked both in a development team and a marketing team, most of your points are very familiar. One thing that seems harder is to deal with the “Lack of Automation” point. Seems like there’s two main barriers there. First, programmers know how to automate things since it’s their job, but that’s not the case with marketers. Second, if the goal is to automate some process that IT owns the infrastructure for, then how does an Agile Marketing team deal with that dependency?

More broadly, what concrete steps, in your experience work to take a typical marketing team and make it better at automating tasks?

]]> Comment on Book recommendations for digital marketing, technology and startups by Richard Finney http://www.dohertywhite.com/blogs/2012/06/28/book-recommendations-for-digital-marketing-technology-and-startups/comment-page-1/#comment-9390 Richard Finney Fri, 29 Jun 2012 14:45:13 +0000 http://www.dohertywhite.com/blogs/?p=519#comment-9390 A little more B2C and (by virtue of being a NY Times Bestseller) airport read - "The Thank You Economy" by Gary Vaynerchuk. A good reminder of the tie-in between good old customer service and use of technology. A little more B2C and (by virtue of being a NY Times Bestseller) airport read – “The Thank You Economy” by Gary Vaynerchuk. A good reminder of the tie-in between good old customer service and use of technology.

]]> Comment on What is Lead Management? by Lead Generation http://www.dohertywhite.com/blogs/2010/02/28/what-is-lead-management/comment-page-1/#comment-401 Lead Generation Tue, 23 Mar 2010 13:24:43 +0000 http://dohertywhite.com/blogs/?p=153#comment-401 Nice post and I think its safe to say that no matter what industry you are in, success or failure mainly depends on the quantity and quality of your leads. Everyone reading this should see the movie Glengarry Glen Ross, and if you've already seen it then watch it again! A.B.C Always Be Closing! Nice post and I think its safe to say that no matter what industry you are in, success or failure mainly depends on the quantity and quality of your leads. Everyone reading this should see the movie Glengarry Glen Ross, and if you’ve already seen it then watch it again! A.B.C Always Be Closing!

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