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	<title>Doherty White : Blog</title>
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		<title>Value Propositions – what you do, why it’s important, how you do it</title>
		<link>http://www.dohertywhite.com/blogs/2010/07/26/value-propositions-%e2%80%93-what-you-do-why-it%e2%80%99s-important-how-you-do-it/</link>
		<comments>http://www.dohertywhite.com/blogs/2010/07/26/value-propositions-%e2%80%93-what-you-do-why-it%e2%80%99s-important-how-you-do-it/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 19:13:19 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b tech marketing]]></category>
		<category><![CDATA[professional services marketing]]></category>
		<category><![CDATA[Value Proposition]]></category>

		<guid isPermaLink="false">http://dohertywhite.com/blogs/?p=213</guid>
		<description><![CDATA[What are you good at?  What can you do better than your competitors?  Why should I buy something from you?  Many companies think they know the answers to these questions but often they don’t or cannot communicate them clearly.  Technology companies in particular often emphasise a list of unique product features [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to use PR to promote your business</title>
		<link>http://www.dohertywhite.com/blogs/2010/07/20/how-to-use-pr-to-promote-your-business/</link>
		<comments>http://www.dohertywhite.com/blogs/2010/07/20/how-to-use-pr-to-promote-your-business/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 21:19:36 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[online PR]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media PR]]></category>

		<guid isPermaLink="false">http://dohertywhite.com/blogs/?p=187</guid>
		<description><![CDATA[For some companies, particularly B2B and technology companies, PR is considered a little frivolous – a ‘would like’ rather than a ‘must have’.  We advise anyone who thinks that way to think again.  PR should be a key element in any sales and marketing program for companies involved in high-technology, complex B2B sales. [...]]]></description>
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		<title>Introduction to Search Engine Optimization</title>
		<link>http://www.dohertywhite.com/blogs/2010/05/27/introduction-to-search-engine-optimization/</link>
		<comments>http://www.dohertywhite.com/blogs/2010/05/27/introduction-to-search-engine-optimization/#comments</comments>
		<pubDate>Thu, 27 May 2010 13:27:47 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://dohertywhite.com/blogs/?p=182</guid>
		<description><![CDATA[This is a presentation from earlier this month on Search Engine Optimization, given to the Donegal Women in Business network.  It outlines what Search Engine Optimization (SEO) is, outlines why it&#8217;s important, and lists a step-by-step approach to use when trying to bring more search traffic to your website.
Introduction to Search Engine Optimization for Donegal Women [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The future of sales and marketing?</title>
		<link>http://www.dohertywhite.com/blogs/2010/03/24/the-future-of-sales-and-marketing/</link>
		<comments>http://www.dohertywhite.com/blogs/2010/03/24/the-future-of-sales-and-marketing/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 17:28:28 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b tech marketing]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[lead management]]></category>
		<category><![CDATA[Marketing automation]]></category>

		<guid isPermaLink="false">http://dohertywhite.com/blogs/?p=175</guid>
		<description><![CDATA[Marketing will become more technical, sales teams won&#8217;t be on the road so much, and there&#8217;s going to be more overlap and, hopefully, alignment.
The web, online advertising and online marketing are having a big impact on how Business-to-business (B2B) companies sell.  But in some ways this just reflects the fact that B2B buyers now buy things [...]]]></description>
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		<title>Interview with Facebook&#8217;s Director of Operations Europe, Middle East and Asia</title>
		<link>http://www.dohertywhite.com/blogs/2010/03/08/interview-with-facebooks-director-of-operations-europe-middle-east-and-asia/</link>
		<comments>http://www.dohertywhite.com/blogs/2010/03/08/interview-with-facebooks-director-of-operations-europe-middle-east-and-asia/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 22:28:24 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[internet marketing]]></category>

		<guid isPermaLink="false">http://dohertywhite.com/blogs/?p=168</guid>
		<description><![CDATA[A short interview with Colm Long, Facebook&#8217;s Director of Operations for Europe, the Middle East and Asia  I carried out on behalf of Donegal County Enterprise Board (I&#8217;m the disembodied voice and the shaky hand on the camera).  Colm was just about to present a seminar as part of Donegal&#8217;s Business Week 2010.  Here he [...]]]></description>
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