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	<title>DohertyWhite Blog</title>
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	<description>Business-to-Business Technology Marketing</description>
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		<title>How B2B Companies Can Use the Web to Generate Sales</title>
		<link>http://www.dohertywhite.com/blogs/2012/02/04/how-b2b-companies-can-use-the-web-to-generate-sales/</link>
		<comments>http://www.dohertywhite.com/blogs/2012/02/04/how-b2b-companies-can-use-the-web-to-generate-sales/#comments</comments>
		<pubDate>Sat, 04 Feb 2012 22:15:20 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[internet marketing]]></category>

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		<description><![CDATA[ Doherty white how-to-generate-b2b-sales-with-the-web-2012-v2 
 View more PowerPoint from DohertyWhite 

A short explanation of how Business-to-Business companies can use the web to generate sales and revenue. Most B2B vendor selections now start on the web. Procurement team members search for suppliers, for information about product categories, for case studies and reports.  You can use [...]]]></description>
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		<title>How to Write a Marketing Plan</title>
		<link>http://www.dohertywhite.com/blogs/2012/01/31/how-to-write-a-marketing-plan/</link>
		<comments>http://www.dohertywhite.com/blogs/2012/01/31/how-to-write-a-marketing-plan/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 12:06:13 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[Planning]]></category>

		<guid isPermaLink="false">http://www.dohertywhite.com/blogs/?p=423</guid>
		<description><![CDATA[ How to Write a Marketing Plan &#124; DohertyWhite 
 View more presentations from DohertyWhite 

Writing a marketing plan is like preparing any other type of plan &#8211; you need to understand what your current capacity is (&#8221;current status&#8221;), clarify what you plan to achieve (&#8221;objectives&#8221;) and then identify how you will achieve those objectives [...]]]></description>
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		<title>How to market Software-as-a-Service products</title>
		<link>http://www.dohertywhite.com/blogs/2011/12/22/how-to-market-software-as-a-service-products/</link>
		<comments>http://www.dohertywhite.com/blogs/2011/12/22/how-to-market-software-as-a-service-products/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 11:00:25 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Software-as-a-Service]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[lead nurturing]]></category>
		<category><![CDATA[Marketing automation]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.dohertywhite.com/blogs/?p=411</guid>
		<description><![CDATA[ DohertyWhite &#8211; how to market SaaS products 
 View more presentations from DohertyWhite 

You&#8217;ve built a new software-as-a-service (SaaS) product. How do you acquire customers?  This slide presentation describes how to drive traffic to your site, generate registrations and convert those registrations to paying customers.
]]></description>
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		<title>Social media challenge &#8211; update</title>
		<link>http://www.dohertywhite.com/blogs/2011/12/21/social-media-challenge-update/</link>
		<comments>http://www.dohertywhite.com/blogs/2011/12/21/social-media-challenge-update/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 21:29:17 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.dohertywhite.com/blogs/?p=407</guid>
		<description><![CDATA[ DohertyWhite &#8211; Social Media Challenge &#39;Sharing Stories&#39; 
 View more presentations from DohertyWhite 

We&#8217;re delighted to say that &#8220;BrighterDays&#8221;, the film we were promoting for the Social Media Challenge set by Donegal&#8217;s Regional Cultural Centre, won that challenge and obtained the largest number of views.  We&#8217;ve posted a few slides on Slideshare describing [...]]]></description>
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		<title>Social media challenge</title>
		<link>http://www.dohertywhite.com/blogs/2011/11/09/social-media-challenge/</link>
		<comments>http://www.dohertywhite.com/blogs/2011/11/09/social-media-challenge/#comments</comments>
		<pubDate>Wed, 09 Nov 2011 12:36:34 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[BrighterDays]]></category>

		<guid isPermaLink="false">http://www.dohertywhite.com/blogs/?p=393</guid>
		<description><![CDATA[
We have been set a challenge &#8211; to promote the short film &#8220;Brighter Days&#8221; to as many people as possible using social media in the next 2 weeks.  We have until 25th November to get the word out about this film using free social and digital media tools.  We need your help!
Please

View the [...]]]></description>
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