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	<title>DohertyWhite Blog&#187; b2b tech marketing</title>
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		<title>How to launch your technology product</title>
		<link>http://www.dohertywhite.com/blogs/2011/09/12/how-to-launch-your-technology-product/</link>
		<comments>http://www.dohertywhite.com/blogs/2011/09/12/how-to-launch-your-technology-product/#comments</comments>
		<pubDate>Mon, 12 Sep 2011 22:46:01 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[b2b tech marketing]]></category>

		<guid isPermaLink="false">http://www.dohertywhite.com/blogs/?p=302</guid>
		<description><![CDATA[ How to launch your new technology product 
 View more presentations from DohertyWhite 

]]></description>
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		<title>How much should you spend on Marketing?</title>
		<link>http://www.dohertywhite.com/blogs/2011/03/21/how-much-should-you-spend-on-marketing/</link>
		<comments>http://www.dohertywhite.com/blogs/2011/03/21/how-much-should-you-spend-on-marketing/#comments</comments>
		<pubDate>Mon, 21 Mar 2011 22:47:35 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b tech marketing]]></category>
		<category><![CDATA[Marketing budget]]></category>

		<guid isPermaLink="false">http://www.dohertywhite.com/blogs/?p=235</guid>
		<description><![CDATA[It’s a question you ask yourself when you run a business or first take over a marketing team – how much should we spend on marketing?  There are a few ways you can get to the right answer.
First, though, it’s good to decide what the purpose of marketing is in your business.  I think the [...]]]></description>
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		<title>White Paper: Generating demand for high-tech B2B products</title>
		<link>http://www.dohertywhite.com/blogs/2010/10/26/white-paper-generating-demand-for-high-tech-b2b-products/</link>
		<comments>http://www.dohertywhite.com/blogs/2010/10/26/white-paper-generating-demand-for-high-tech-b2b-products/#comments</comments>
		<pubDate>Tue, 26 Oct 2010 21:39:02 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b tech marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Marketing automation]]></category>

		<guid isPermaLink="false">http://www.dohertywhite.com/blogs/?p=216</guid>
		<description><![CDATA[ Generating demand for high-tech b2b products 
 View more documents from DohertyWhite 

The way people buy high-tech, complex B2B products has changed dramatically in the past 5 years.  More of the initial buying process happens online, and more of it is controlled by the customer, not your sales team or marketing unit.  Buyers typically [...]]]></description>
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		<title>Value Propositions – what you do, why it’s important, how you do it</title>
		<link>http://www.dohertywhite.com/blogs/2010/07/26/value-propositions-%e2%80%93-what-you-do-why-it%e2%80%99s-important-how-you-do-it/</link>
		<comments>http://www.dohertywhite.com/blogs/2010/07/26/value-propositions-%e2%80%93-what-you-do-why-it%e2%80%99s-important-how-you-do-it/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 19:13:19 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b tech marketing]]></category>
		<category><![CDATA[professional services marketing]]></category>
		<category><![CDATA[Value Proposition]]></category>

		<guid isPermaLink="false">http://dohertywhite.com/blogs/?p=213</guid>
		<description><![CDATA[What are you good at?  What can you do better than your competitors?  Why should I buy something from you?  Many companies think they know the answers to these questions but often they don’t or cannot communicate them clearly.  Technology companies in particular often emphasise a list of unique product features [...]]]></description>
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		<title>The future of sales and marketing?</title>
		<link>http://www.dohertywhite.com/blogs/2010/03/24/the-future-of-sales-and-marketing/</link>
		<comments>http://www.dohertywhite.com/blogs/2010/03/24/the-future-of-sales-and-marketing/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 17:28:28 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b tech marketing]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[lead management]]></category>
		<category><![CDATA[Marketing automation]]></category>

		<guid isPermaLink="false">http://dohertywhite.com/blogs/?p=175</guid>
		<description><![CDATA[Marketing will become more technical, sales teams won&#8217;t be on the road so much, and there&#8217;s going to be more overlap and, hopefully, alignment.
The web, online advertising and online marketing are having a big impact on how Business-to-business (B2B) companies sell.  But in some ways this just reflects the fact that B2B buyers now buy things [...]]]></description>
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