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	<title>DohertyWhite Blog&#187; content strategy</title>
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		<title>The future of sales and marketing?</title>
		<link>http://www.dohertywhite.com/blogs/2010/03/24/the-future-of-sales-and-marketing/</link>
		<comments>http://www.dohertywhite.com/blogs/2010/03/24/the-future-of-sales-and-marketing/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 17:28:28 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b tech marketing]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[lead management]]></category>
		<category><![CDATA[Marketing automation]]></category>

		<guid isPermaLink="false">http://dohertywhite.com/blogs/?p=175</guid>
		<description><![CDATA[Marketing will become more technical, sales teams won&#8217;t be on the road so much, and there&#8217;s going to be more overlap and, hopefully, alignment.
The web, online advertising and online marketing are having a big impact on how Business-to-business (B2B) companies sell.  But in some ways this just reflects the fact that B2B buyers now buy things [...]]]></description>
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		<title>Creating content that generates awareness and demand</title>
		<link>http://www.dohertywhite.com/blogs/2010/01/25/creating-content-that-generates-awareness-and-demand/</link>
		<comments>http://www.dohertywhite.com/blogs/2010/01/25/creating-content-that-generates-awareness-and-demand/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 13:08:59 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing]]></category>
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		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b tech marketing]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[internet marketing]]></category>

		<guid isPermaLink="false">http://dohertywhite.com/blogs/?p=108</guid>
		<description><![CDATA[People don’t buy things they way they did 10 or 15 years ago.  Whether it’s a hotel room, a house or a $200k software system, their search begins online. This means that your prospective customers need to find you online, and when they find you there needs to be enough compelling information (a.k.a. “content”) for [...]]]></description>
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		<title>What kind of content should you create for B2B Marketing?</title>
		<link>http://www.dohertywhite.com/blogs/2009/10/27/what-kind-of-content-should-you-create-for-b2b-marketing/</link>
		<comments>http://www.dohertywhite.com/blogs/2009/10/27/what-kind-of-content-should-you-create-for-b2b-marketing/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 17:39:57 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[B2B content]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b tech marketing]]></category>
		<category><![CDATA[content strategy]]></category>

		<guid isPermaLink="false">http://dohertywhite.com/blogs/?p=103</guid>
		<description><![CDATA[Business to business marketing depends more and more on creating &#8216;content&#8217; &#8211; material that provides information that is not necessarily sales or marketing related. Examples include business articles, technical white papers, YouTube videos and presentations. The purpose of generating this content is to indirectly influence your target audiences &#8211; if they think what you have [...]]]></description>
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