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	<title>DohertyWhite Blog&#187; internet marketing</title>
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	<link>http://www.dohertywhite.com/blogs</link>
	<description>Business-to-Business Technology Marketing</description>
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		<title>How B2B Companies Can Use the Web to Generate Sales</title>
		<link>http://www.dohertywhite.com/blogs/2012/02/04/how-b2b-companies-can-use-the-web-to-generate-sales/</link>
		<comments>http://www.dohertywhite.com/blogs/2012/02/04/how-b2b-companies-can-use-the-web-to-generate-sales/#comments</comments>
		<pubDate>Sat, 04 Feb 2012 22:15:20 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[internet marketing]]></category>

		<guid isPermaLink="false">http://www.dohertywhite.com/blogs/?p=427</guid>
		<description><![CDATA[ Doherty white how-to-generate-b2b-sales-with-the-web-2012-v2 
 View more PowerPoint from DohertyWhite 

A short explanation of how Business-to-Business companies can use the web to generate sales and revenue. Most B2B vendor selections now start on the web. Procurement team members search for suppliers, for information about product categories, for case studies and reports.  You can use [...]]]></description>
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		<title>How to market Software-as-a-Service products</title>
		<link>http://www.dohertywhite.com/blogs/2011/12/22/how-to-market-software-as-a-service-products/</link>
		<comments>http://www.dohertywhite.com/blogs/2011/12/22/how-to-market-software-as-a-service-products/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 11:00:25 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Software-as-a-Service]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[lead nurturing]]></category>
		<category><![CDATA[Marketing automation]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.dohertywhite.com/blogs/?p=411</guid>
		<description><![CDATA[ DohertyWhite &#8211; how to market SaaS products 
 View more presentations from DohertyWhite 

You&#8217;ve built a new software-as-a-service (SaaS) product. How do you acquire customers?  This slide presentation describes how to drive traffic to your site, generate registrations and convert those registrations to paying customers.
]]></description>
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		<title>Interview with Claire Walsh, Google Online Sales Manager</title>
		<link>http://www.dohertywhite.com/blogs/2011/03/14/interview-with-claire-walsh-google-online-sales-manager/</link>
		<comments>http://www.dohertywhite.com/blogs/2011/03/14/interview-with-claire-walsh-google-online-sales-manager/#comments</comments>
		<pubDate>Mon, 14 Mar 2011 13:20:03 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pay-per-click]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Claire Walsh]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.dohertywhite.com/blogs/?p=228</guid>
		<description><![CDATA[Here&#8217;s a short interview I carried out with Claire Walsh, Online Sales Manager at Google, for Donegal County Enterprise Board.  In the interview Claire provides some advice to small businesses who want to promote themselves online.
http://www.youtube.com/user/DonegalCEB#p/u/6/xi21fgJ3sbc
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>White Paper: Generating demand for high-tech B2B products</title>
		<link>http://www.dohertywhite.com/blogs/2010/10/26/white-paper-generating-demand-for-high-tech-b2b-products/</link>
		<comments>http://www.dohertywhite.com/blogs/2010/10/26/white-paper-generating-demand-for-high-tech-b2b-products/#comments</comments>
		<pubDate>Tue, 26 Oct 2010 21:39:02 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b tech marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Marketing automation]]></category>

		<guid isPermaLink="false">http://www.dohertywhite.com/blogs/?p=216</guid>
		<description><![CDATA[ Generating demand for high-tech b2b products 
 View more documents from DohertyWhite 

The way people buy high-tech, complex B2B products has changed dramatically in the past 5 years.  More of the initial buying process happens online, and more of it is controlled by the customer, not your sales team or marketing unit.  Buyers typically [...]]]></description>
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		<title>How to use PR to promote your business</title>
		<link>http://www.dohertywhite.com/blogs/2010/07/20/how-to-use-pr-to-promote-your-business/</link>
		<comments>http://www.dohertywhite.com/blogs/2010/07/20/how-to-use-pr-to-promote-your-business/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 21:19:36 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[online PR]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media PR]]></category>

		<guid isPermaLink="false">http://dohertywhite.com/blogs/?p=187</guid>
		<description><![CDATA[ DohertyWhite &#8211; Quick Guide to PR 
 View more documents from DohertyWhite 

For some companies, particularly B2B and technology companies, PR is considered a little frivolous – a ‘would like’ rather than a ‘must have’.  We advise anyone who thinks that way to think again.  PR should be a key element in [...]]]></description>
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