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	<title>DohertyWhite Blog&#187; lead management</title>
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		<title>What is Marketing Automation?</title>
		<link>http://www.dohertywhite.com/blogs/2011/06/12/what-is-marketing-automation/</link>
		<comments>http://www.dohertywhite.com/blogs/2011/06/12/what-is-marketing-automation/#comments</comments>
		<pubDate>Sun, 12 Jun 2011 20:16:29 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing automation]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[lead management]]></category>

		<guid isPermaLink="false">http://www.dohertywhite.com/blogs/?p=277</guid>
		<description><![CDATA[ What is Marketing Automation? 
 View more presentations from DohertyWhite 

Marketing Automation is potentially a big deal for B2B companies &#8211; one analyst firm estimates that automating marketing processes can increase revenue by 20% and reduce marketing costs by 25%.  But when I&#8217;m out meeting clients a lot of senior managers are not familiar [...]]]></description>
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		<title>The future of sales and marketing?</title>
		<link>http://www.dohertywhite.com/blogs/2010/03/24/the-future-of-sales-and-marketing/</link>
		<comments>http://www.dohertywhite.com/blogs/2010/03/24/the-future-of-sales-and-marketing/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 17:28:28 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b tech marketing]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[lead management]]></category>
		<category><![CDATA[Marketing automation]]></category>

		<guid isPermaLink="false">http://dohertywhite.com/blogs/?p=175</guid>
		<description><![CDATA[Marketing will become more technical, sales teams won&#8217;t be on the road so much, and there&#8217;s going to be more overlap and, hopefully, alignment.
The web, online advertising and online marketing are having a big impact on how Business-to-business (B2B) companies sell.  But in some ways this just reflects the fact that B2B buyers now buy things [...]]]></description>
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		<title>What is Lead Management?</title>
		<link>http://www.dohertywhite.com/blogs/2010/02/28/what-is-lead-management/</link>
		<comments>http://www.dohertywhite.com/blogs/2010/02/28/what-is-lead-management/#comments</comments>
		<pubDate>Sun, 28 Feb 2010 21:19:49 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pay-per-click]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[lead management]]></category>
		<category><![CDATA[lead qualification]]></category>
		<category><![CDATA[Marketing automation]]></category>
		<category><![CDATA[marketing leads]]></category>
		<category><![CDATA[sales leads]]></category>

		<guid isPermaLink="false">http://dohertywhite.com/blogs/?p=153</guid>
		<description><![CDATA[If you increase automation in Marketing, you can generate more sales leads, make more sales and earn more money.  You can achieve scale.]]></description>
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		<item>
		<title>What to do with leads that aren&#8217;t ready to buy</title>
		<link>http://www.dohertywhite.com/blogs/2009/08/21/what-to-do-with-leads-that-arent-ready-to-buy/</link>
		<comments>http://www.dohertywhite.com/blogs/2009/08/21/what-to-do-with-leads-that-arent-ready-to-buy/#comments</comments>
		<pubDate>Fri, 21 Aug 2009 15:13:20 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pay-per-click]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[lead management]]></category>
		<category><![CDATA[lead nurturing]]></category>
		<category><![CDATA[lead qualification]]></category>
		<category><![CDATA[marketing leads]]></category>
		<category><![CDATA[sales leads]]></category>

		<guid isPermaLink="false">http://dohertywhite.com/blogs/?p=63</guid>
		<description><![CDATA[One of the main purposes of any B2B Marketing organization is to generate contacts who may have an interest in buying your company&#8217;s product or service.  You generate these contacts from email campaigns, search marketing, tradeshows, direct marketing and a range of other sources.  Then you should decide which ones you hand over to your [...]]]></description>
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