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	<title>DohertyWhite Blog&#187; Marketing automation</title>
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		<title>How to market Software-as-a-Service products</title>
		<link>http://www.dohertywhite.com/blogs/2011/12/22/how-to-market-software-as-a-service-products/</link>
		<comments>http://www.dohertywhite.com/blogs/2011/12/22/how-to-market-software-as-a-service-products/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 11:00:25 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Software-as-a-Service]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[lead nurturing]]></category>
		<category><![CDATA[Marketing automation]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.dohertywhite.com/blogs/?p=411</guid>
		<description><![CDATA[ DohertyWhite &#8211; how to market SaaS products 
 View more presentations from DohertyWhite 

You&#8217;ve built a new software-as-a-service (SaaS) product. How do you acquire customers?  This slide presentation describes how to drive traffic to your site, generate registrations and convert those registrations to paying customers.
]]></description>
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		<title>What is Marketing Automation?</title>
		<link>http://www.dohertywhite.com/blogs/2011/06/12/what-is-marketing-automation/</link>
		<comments>http://www.dohertywhite.com/blogs/2011/06/12/what-is-marketing-automation/#comments</comments>
		<pubDate>Sun, 12 Jun 2011 20:16:29 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing automation]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[lead management]]></category>

		<guid isPermaLink="false">http://www.dohertywhite.com/blogs/?p=277</guid>
		<description><![CDATA[ What is Marketing Automation? 
 View more presentations from DohertyWhite 

Marketing Automation is potentially a big deal for B2B companies &#8211; one analyst firm estimates that automating marketing processes can increase revenue by 20% and reduce marketing costs by 25%.  But when I&#8217;m out meeting clients a lot of senior managers are not familiar [...]]]></description>
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		<item>
		<title>7 steps to generate B2B leads</title>
		<link>http://www.dohertywhite.com/blogs/2011/05/22/7-steps-to-generate-b2b-leads/</link>
		<comments>http://www.dohertywhite.com/blogs/2011/05/22/7-steps-to-generate-b2b-leads/#comments</comments>
		<pubDate>Sun, 22 May 2011 17:21:42 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[lead nurturing]]></category>
		<category><![CDATA[Marketing automation]]></category>

		<guid isPermaLink="false">http://www.dohertywhite.com/blogs/?p=248</guid>
		<description><![CDATA[We&#8217;ve been using this &#8220;7 step&#8221; diagram with clients to help put some structure on how to approach a B2B &#8216;demand generation&#8217; project. B2B lead generation and lead management potentially covers a broad range of topics &#8211; value propositions, content marketing, lead scoring, website design, Search Engine Optimization,  pay-per-click ads, social media, email marketing, telemarketing, etc.  But [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>White Paper: Generating demand for high-tech B2B products</title>
		<link>http://www.dohertywhite.com/blogs/2010/10/26/white-paper-generating-demand-for-high-tech-b2b-products/</link>
		<comments>http://www.dohertywhite.com/blogs/2010/10/26/white-paper-generating-demand-for-high-tech-b2b-products/#comments</comments>
		<pubDate>Tue, 26 Oct 2010 21:39:02 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b tech marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Marketing automation]]></category>

		<guid isPermaLink="false">http://www.dohertywhite.com/blogs/?p=216</guid>
		<description><![CDATA[ Generating demand for high-tech b2b products 
 View more documents from DohertyWhite 

The way people buy high-tech, complex B2B products has changed dramatically in the past 5 years.  More of the initial buying process happens online, and more of it is controlled by the customer, not your sales team or marketing unit.  Buyers typically [...]]]></description>
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		<item>
		<title>The future of sales and marketing?</title>
		<link>http://www.dohertywhite.com/blogs/2010/03/24/the-future-of-sales-and-marketing/</link>
		<comments>http://www.dohertywhite.com/blogs/2010/03/24/the-future-of-sales-and-marketing/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 17:28:28 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b tech marketing]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[lead management]]></category>
		<category><![CDATA[Marketing automation]]></category>

		<guid isPermaLink="false">http://dohertywhite.com/blogs/?p=175</guid>
		<description><![CDATA[Marketing will become more technical, sales teams won&#8217;t be on the road so much, and there&#8217;s going to be more overlap and, hopefully, alignment.
The web, online advertising and online marketing are having a big impact on how Business-to-business (B2B) companies sell.  But in some ways this just reflects the fact that B2B buyers now buy things [...]]]></description>
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