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	<title>DohertyWhite Blog&#187; Marketing</title>
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		<title>How to Write a Marketing Plan</title>
		<link>http://www.dohertywhite.com/blogs/2012/01/31/how-to-write-a-marketing-plan/</link>
		<comments>http://www.dohertywhite.com/blogs/2012/01/31/how-to-write-a-marketing-plan/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 12:06:13 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[Planning]]></category>

		<guid isPermaLink="false">http://www.dohertywhite.com/blogs/?p=423</guid>
		<description><![CDATA[ How to Write a Marketing Plan &#124; DohertyWhite 
 View more presentations from DohertyWhite 

Writing a marketing plan is like preparing any other type of plan &#8211; you need to understand what your current capacity is (&#8221;current status&#8221;), clarify what you plan to achieve (&#8221;objectives&#8221;) and then identify how you will achieve those objectives [...]]]></description>
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		<title>How to launch your technology product</title>
		<link>http://www.dohertywhite.com/blogs/2011/09/12/how-to-launch-your-technology-product/</link>
		<comments>http://www.dohertywhite.com/blogs/2011/09/12/how-to-launch-your-technology-product/#comments</comments>
		<pubDate>Mon, 12 Sep 2011 22:46:01 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[b2b tech marketing]]></category>

		<guid isPermaLink="false">http://www.dohertywhite.com/blogs/?p=302</guid>
		<description><![CDATA[ How to launch your new technology product 
 View more presentations from DohertyWhite 

]]></description>
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		<title>How much should you spend on Marketing?</title>
		<link>http://www.dohertywhite.com/blogs/2011/03/21/how-much-should-you-spend-on-marketing/</link>
		<comments>http://www.dohertywhite.com/blogs/2011/03/21/how-much-should-you-spend-on-marketing/#comments</comments>
		<pubDate>Mon, 21 Mar 2011 22:47:35 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b tech marketing]]></category>
		<category><![CDATA[Marketing budget]]></category>

		<guid isPermaLink="false">http://www.dohertywhite.com/blogs/?p=235</guid>
		<description><![CDATA[It’s a question you ask yourself when you run a business or first take over a marketing team – how much should we spend on marketing?  There are a few ways you can get to the right answer.
First, though, it’s good to decide what the purpose of marketing is in your business.  I think the [...]]]></description>
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		<title>How to use PR to promote your business</title>
		<link>http://www.dohertywhite.com/blogs/2010/07/20/how-to-use-pr-to-promote-your-business/</link>
		<comments>http://www.dohertywhite.com/blogs/2010/07/20/how-to-use-pr-to-promote-your-business/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 21:19:36 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[online PR]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media PR]]></category>

		<guid isPermaLink="false">http://dohertywhite.com/blogs/?p=187</guid>
		<description><![CDATA[ DohertyWhite &#8211; Quick Guide to PR 
 View more documents from DohertyWhite 

For some companies, particularly B2B and technology companies, PR is considered a little frivolous – a ‘would like’ rather than a ‘must have’.  We advise anyone who thinks that way to think again.  PR should be a key element in [...]]]></description>
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		<title>Introduction to Search Engine Optimization</title>
		<link>http://www.dohertywhite.com/blogs/2010/05/27/introduction-to-search-engine-optimization/</link>
		<comments>http://www.dohertywhite.com/blogs/2010/05/27/introduction-to-search-engine-optimization/#comments</comments>
		<pubDate>Thu, 27 May 2010 13:27:47 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://dohertywhite.com/blogs/?p=182</guid>
		<description><![CDATA[This is a presentation from earlier this month on Search Engine Optimization, given to the Donegal Women in Business network.  It outlines what Search Engine Optimization (SEO) is, outlines why it&#8217;s important, and lists a step-by-step approach to use when trying to bring more search traffic to your website.
Introduction to Search Engine Optimization for Donegal Women [...]]]></description>
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