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	<title>DohertyWhite Blog&#187; Pay-per-click</title>
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		<title>Interview with Claire Walsh, Google Online Sales Manager</title>
		<link>http://www.dohertywhite.com/blogs/2011/03/14/interview-with-claire-walsh-google-online-sales-manager/</link>
		<comments>http://www.dohertywhite.com/blogs/2011/03/14/interview-with-claire-walsh-google-online-sales-manager/#comments</comments>
		<pubDate>Mon, 14 Mar 2011 13:20:03 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pay-per-click]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Claire Walsh]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[SEO]]></category>

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		<description><![CDATA[Here&#8217;s a short interview I carried out with Claire Walsh, Online Sales Manager at Google, for Donegal County Enterprise Board.  In the interview Claire provides some advice to small businesses who want to promote themselves online.
http://www.youtube.com/user/DonegalCEB#p/u/6/xi21fgJ3sbc
]]></description>
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		<title>What is Lead Management?</title>
		<link>http://www.dohertywhite.com/blogs/2010/02/28/what-is-lead-management/</link>
		<comments>http://www.dohertywhite.com/blogs/2010/02/28/what-is-lead-management/#comments</comments>
		<pubDate>Sun, 28 Feb 2010 21:19:49 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pay-per-click]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[lead management]]></category>
		<category><![CDATA[lead qualification]]></category>
		<category><![CDATA[Marketing automation]]></category>
		<category><![CDATA[marketing leads]]></category>
		<category><![CDATA[sales leads]]></category>

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		<description><![CDATA[If you increase automation in Marketing, you can generate more sales leads, make more sales and earn more money.  You can achieve scale.]]></description>
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		<title>B2B Marketing use of Pay-per-click</title>
		<link>http://www.dohertywhite.com/blogs/2009/09/15/b2b-marketing-use-of-pay-per-click/</link>
		<comments>http://www.dohertywhite.com/blogs/2009/09/15/b2b-marketing-use-of-pay-per-click/#comments</comments>
		<pubDate>Tue, 15 Sep 2009 21:47:47 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Pay-per-click]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[b2b marketing]]></category>

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		<description><![CDATA[A great post on B2B marketing and pay-per-click (PPC) advertising, called &#8220;Don&#8217;t sabotage your own PPC Campaign&#8220; at the Emagine blog.  The post, by Matt Roche, highlights an interview with CPC search&#8217;s Terry Whalen carried out by Jep Capelstein at the LeadSloth blog.  In the original interview, Terry Whalen discusses how B2B use of pay-per-click differs from B2C.  [...]]]></description>
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