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	<title>DohertyWhite Blog&#187; professional services marketing</title>
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		<title>Value Propositions – what you do, why it’s important, how you do it</title>
		<link>http://www.dohertywhite.com/blogs/2010/07/26/value-propositions-%e2%80%93-what-you-do-why-it%e2%80%99s-important-how-you-do-it/</link>
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		<pubDate>Mon, 26 Jul 2010 19:13:19 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b tech marketing]]></category>
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		<description><![CDATA[What are you good at?  What can you do better than your competitors?  Why should I buy something from you?  Many companies think they know the answers to these questions but often they don’t or cannot communicate them clearly.  Technology companies in particular often emphasise a list of unique product features [...]]]></description>
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		<title>Lead generation for professional services</title>
		<link>http://www.dohertywhite.com/blogs/2009/09/07/lead-generation-for-professional-services/</link>
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		<pubDate>Mon, 07 Sep 2009 21:47:57 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[McKinsey]]></category>
		<category><![CDATA[Mike Schultz]]></category>
		<category><![CDATA[professional services marketing]]></category>
		<category><![CDATA[Wellesely Hills Group]]></category>

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		<description><![CDATA[One vital question for anyone establishing or trying to grow a consultancy  is &#8216;how do we generate a regular stream of new business?&#8217; &#8211; you can&#8217;t simply rely on good luck and a sunny disposition.  One of the best guides I&#8217;ve read on this topic is &#8220;Making Lead Generation Work for Professional Services&#8221; (registration required for download), [...]]]></description>
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