Posts Tagged SEO
Search Engine Optimization ranking factors
Posted by Michael White in Content, Inbound Marketing, Marketing, Search Engine Marketing on August 26th, 2009
The SEOMoz.org blog has announced their biennial Search Engine Ranking Factors. This is a survey of 72 Search Engine Optimization specialists to gather the latest views and data on which factors most influence search engine ranking i.e. the factors that determine how high up your web-site is placed on organic search results. The links you attract to your site continue to be a huge influence, and of course that in turn will be dependent on the content you have on your site – what information do you provide that others would like to link to? The most important factor is the ‘Trust Authority of the Host Domain’, next is ‘Link Popularity of the Specific Page’ and third is ‘Anchor Text of External Links’. Read the full survey results here.
Disturbing similarities between dating and raising capital
Posted by Michael White in Search Engine Marketing, Social Media on August 25th, 2009
A great video from SEOMoz.org’s Rand Fishkin describing how raising funds from VCs is like dating. It isn’t specifically to do with marketing, or PR, or lead generation ….. but it kind of is. First, like the “WTF is Social Media” slidedeck by Marta Kagan, his presentation is a great combination of text and images (and in this case speech) to communicate ideas. Secondly, if you can create fluent, interesting, entertaining, informative content like this people will come back for more, which is the essence of online marketing.
SEOmoz: 10 Disturbing Similarities Between Dating & Raising Capital from Scott Willoughby on Vimeo.