Posts Tagged Social Media
How to market Software-as-a-Service products
Posted by Michael White in Software-as-a-Service on December 22nd, 2011
You’ve built a new software-as-a-service (SaaS) product. How do you acquire customers? This slide presentation describes how to drive traffic to your site, generate registrations and convert those registrations to paying customers.
Social media challenge – update
Posted by Michael White in Social Media, Uncategorized on December 21st, 2011
We’re delighted to say that “BrighterDays”, the film we were promoting for the Social Media Challenge set by Donegal’s Regional Cultural Centre, won that challenge and obtained the largest number of views. We’ve posted a few slides on Slideshare describing the steps we took to promote the film using social media and the results we obtained. Many thanks to all of you who helped, and congratulations to Daniel McGarrigle, director of the short animated film and his grandfather Colm Melly, the subject of the film. (And many thanks too to the Regional Cultural Centre for asking us to participate).
Social media challenge
Posted by Michael White in Social Media on November 9th, 2011
We have been set a challenge – to promote the short film “Brighter Days” to as many people as possible using social media in the next 2 weeks. We have until 25th November to get the word out about this film using free social and digital media tools. We need your help!
Please
- View the video above or at http://youtu.be/gC_T6y9Oy9U
- “Like” the Facebook page www.facebook.com/sharingstoriesbrighterdays
- Follow the film on Twitter at @brighterdays201
- Email SharingStoriesBrighterDays@gmail.com with your ideas for promoting the film
The challenge has been set by the Regional Cultural Centre in Letterkenny and the Nerve Centre in Derry. The results of the challenge will be presented at a special event on 25th November to promote the Sharing Stories project, with the aim being to show local film makers, arts and community groups how they can use social media to effectively promote their work.
Social Media for Small Business
Posted by Michael White in Marketing, Search Engine Marketing, Social Media, Uncategorized on March 25th, 2011
How to use PR to promote your business
Posted by Michael White in Inbound Marketing, Marketing, Public Relations on July 20th, 2010
For some companies, particularly B2B and technology companies, PR is considered a little frivolous – a ‘would like’ rather than a ‘must have’. We advise anyone who thinks that way to think again. PR should be a key element in any sales and marketing program for companies involved in high-technology, complex B2B sales. Why is it such a big deal? Well, it can be one of the most effective ways to communicate with a target audience – they tend to take greater notice of news and press articles than standard advertising messages. It can also be a relatively low-cost way of raising awareness of your company and what you do. And today PR also plays a key role in improving your online visibility and improving your search ranking.
Given that it’s so important, why aren’t more B2B companies aware of its effectiveness? I think this is partly due to companies deciding that local or regional press coverage won’t provide much value. But PR doesn’t mean trying to get the CEO’s photograph in your local newspaper. It means thinking about who your target audiences are, identifying what they read and where they look for information about their industry and business. Once you know that, your job is to focus your PR activities on the media your customers use in their jobs, both online and offline.
Below is a short 8-page guide to PR which we think business managers will find useful. It discusses the value of PR and its impact on search marketing, before describing how you can develop and execute a PR program, including advice on writing and distributing a press release.