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	<title>DohertyWhite Blog&#187; Social Media</title>
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		<title>How to market Software-as-a-Service products</title>
		<link>http://www.dohertywhite.com/blogs/2011/12/22/how-to-market-software-as-a-service-products/</link>
		<comments>http://www.dohertywhite.com/blogs/2011/12/22/how-to-market-software-as-a-service-products/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 11:00:25 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Software-as-a-Service]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[lead nurturing]]></category>
		<category><![CDATA[Marketing automation]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>

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		<description><![CDATA[ DohertyWhite &#8211; how to market SaaS products 
 View more presentations from DohertyWhite 

You&#8217;ve built a new software-as-a-service (SaaS) product. How do you acquire customers?  This slide presentation describes how to drive traffic to your site, generate registrations and convert those registrations to paying customers.
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		<title>Social media challenge &#8211; update</title>
		<link>http://www.dohertywhite.com/blogs/2011/12/21/social-media-challenge-update/</link>
		<comments>http://www.dohertywhite.com/blogs/2011/12/21/social-media-challenge-update/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 21:29:17 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[social media marketing]]></category>

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		<description><![CDATA[ DohertyWhite &#8211; Social Media Challenge &#39;Sharing Stories&#39; 
 View more presentations from DohertyWhite 

We&#8217;re delighted to say that &#8220;BrighterDays&#8221;, the film we were promoting for the Social Media Challenge set by Donegal&#8217;s Regional Cultural Centre, won that challenge and obtained the largest number of views.  We&#8217;ve posted a few slides on Slideshare describing [...]]]></description>
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		<title>Social media challenge</title>
		<link>http://www.dohertywhite.com/blogs/2011/11/09/social-media-challenge/</link>
		<comments>http://www.dohertywhite.com/blogs/2011/11/09/social-media-challenge/#comments</comments>
		<pubDate>Wed, 09 Nov 2011 12:36:34 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[BrighterDays]]></category>

		<guid isPermaLink="false">http://www.dohertywhite.com/blogs/?p=393</guid>
		<description><![CDATA[
We have been set a challenge &#8211; to promote the short film &#8220;Brighter Days&#8221; to as many people as possible using social media in the next 2 weeks.  We have until 25th November to get the word out about this film using free social and digital media tools.  We need your help!
Please

View the [...]]]></description>
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		<title>Social Media for Small Business</title>
		<link>http://www.dohertywhite.com/blogs/2011/03/25/social-media-for-small-business/</link>
		<comments>http://www.dohertywhite.com/blogs/2011/03/25/social-media-for-small-business/#comments</comments>
		<pubDate>Fri, 25 Mar 2011 15:57:54 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[social media marketing]]></category>
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		<guid isPermaLink="false">http://www.dohertywhite.com/blogs/?p=243</guid>
		<description><![CDATA[ DohertyWhite Social Media for Small Business 
 View more presentations from DohertyWhite 

]]></description>
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		<title>How to use PR to promote your business</title>
		<link>http://www.dohertywhite.com/blogs/2010/07/20/how-to-use-pr-to-promote-your-business/</link>
		<comments>http://www.dohertywhite.com/blogs/2010/07/20/how-to-use-pr-to-promote-your-business/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 21:19:36 +0000</pubDate>
		<dc:creator>Michael White</dc:creator>
				<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[online PR]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media PR]]></category>

		<guid isPermaLink="false">http://dohertywhite.com/blogs/?p=187</guid>
		<description><![CDATA[ DohertyWhite &#8211; Quick Guide to PR 
 View more documents from DohertyWhite 

For some companies, particularly B2B and technology companies, PR is considered a little frivolous – a ‘would like’ rather than a ‘must have’.  We advise anyone who thinks that way to think again.  PR should be a key element in [...]]]></description>
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