DohertyWhite provides marketing consultancy to small, medium and large businesses. We can provide advice on overall marketing strategy, help prepare highly effective marketing plans or provide practical, hands-on assistance in areas such as web marketing, brochure preparation or PR.
The goal of marketing is to ensure your target customers hear about your products and services and to convince them they should buy what you offer.
This means that when we provide advice, we look at two key elements:
- What you are selling – this is your ‘value proposition’ - your product or service and what makes you different from and better than competitors.
- How you promote it – your marketing activities - how do you make sure your target customers get to hear about what you are selling?
We use a set of proven techniques to quickly assess your current marketing capability and help you make best use of cost-effective marketing activities such as online advertising, email marketing, social media, PR, seminars and direct marketing. We also help you implement tracking and control tools so you can accurately measure the impact of your marketing efforts on your sales pipeline.
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