Demand Generation

What is demand generation? It means the tools and techniques you can use to create awareness of and then demand for your products and services among target audiences. The term is used to differentiate from simple lead generation - i.e. the development of lists of target names. Demand generation denotes not only the generation of leads, but also the qualification of these leads and their subsequent management so that potential customers are effectively identified.

Today demand generation covers a range of techniques and management processes. The tools used include online techniques such as search engine marketing, email, and social media interaction, coupled with traditional offline methods including tradeshows, direct mail and telemarketing.

DohertyWhite can help you create a plan for generating demand and help you execute that plan using each of the techniques available, so you generate more revenue.