Lead Management

To drive sales you not only have to generate leads, you have to manage those leads effectively. It is estimated that on average up to 80% of leads are dropped, mishandled or otherwise wasted by most B2B firms. Lead Management involves defining a clear, repeatable process for your leads so that more of them convert to customers.

Lead Management includes:

• Lead Capture – automatic capture of lead information
• Lead Scoring – a numeric score based on the lead’s profile
• Lead Nurturing – ongoing, automated interaction with a lead
• Lead Allocation – automated allocation of a lead to a sales team
• CRM integration – integrating the lead to your CRM system
• Monitoring and analysis – tracking what lead generation activities work, which kinds of leads convert to sales

Talk to us now

If you want to know more about how we can help you generate leads, please talk to DohertyWhite today. Email us at This email address is being protected from spambots. You need JavaScript enabled to view it. or call us at +353 (0) 1 969 5029 (Dublin), +353 (0)74 9116689 (Donegal) or +353 (0) 86 383 8981 (mobile) or click the “Request a Callback” button below.