DohertyWhite News
SensorMind appoints DohertyWhite as high-tech marketing advisors
Dublin, Ireland, 07 Dec 2009
SensorMind, the Dublin-based specialist in assisted living technologies, has selected DohertyWhite as their advisors on strategic marketing and online demand generation. The announcement marks the latest in a series of contracts won by DohertyWhite with emerging high-tech firms across Ireland.
"We've worked with Michael and his team at DohertyWhite on a series of projects in the past year and they've earned our respect and trust", said Siobhan King Hughes, CEO at SensorMind. "They provide a really strong combination of strategic insight with practical hands-on assistance".
"We're delighted to win this assignment with SensorMind" said Michael White, co-founder and Managing Partner at DohertyWhite. "There is a huge opportunity in 'assisted living technologies and SensorMind’s solution is a market-beater. We look forward to working with Siobhan and her team to drive the successful expansion of the company into export markets".
SensorMind has developed an innovative 'assistive living' technology that enables elderly and vulnerable people to live independently and safely at home. With improving life expectancies and the rapid rate of population aging in Europe and North America, there is growing demand for these technologies, with a market forecast of $335m for 'social alarms' by 2012 in Europe alone. SensorMind uses a network of discrete sensors placed in the home connected to a web-based central monitoring service to monitor normal daily activities and raise an alert if an unexpected behaviour pattern occurs. SensorMind have successfully completed initial trials of the system and are finalising production agreements.
About DohertyWhite
DohertyWhite is a digital marketing and PR company that helps you generate awareness and drive revenue using digital marketing combined with online PR. We specialize in working with public sector agencies and business-to-business (B2B) tech firms.
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