DohertyWhite News
DohertyWhite wins contract with Card Commerce
Letterkenny, 14 Jul 2010
DohertyWhite has won a contract with payments technology specialist Card Commerce to run an accelerated program for generating demand and sales leads using their website, Google pay-per-click advertising, email and social media. This is one in a rapidly growing series of deals for the B2B demand generation specialists.
Since being established in 2004 Card Commerce had focused on providing ‘closed loop’ gift card programs to retailers in the UK and Ireland. They sold their solutions as a white label service through Merchant Acquirers and partners including Barclaycard, Elavon Merchant Services, Fexco, Fintrax and HSBC. In mid-2010 they re-launched as a full Payment Solution Provider, promoting a range of payment services direct to end retailers as well as through their established partners. DohertyWhite has won a contract to set-up up and run a number of online lead generation campaigns for Card Commerce to help with their drive to acquire payment services customers. DohertyWhite will help Card Commerce carry out buyer persona analysis, generate appropriate business content and configure website landing pages for lead capture and lead profiling as well as running and monitoring email and Google pay-per-click campaigns in tandem with standard PR and direct mailshots.
“We are delighted to win this contract”, said Michael White, co-founder of DohertyWhite. “Card Commerce is an exciting and innovative payments technology company and we look forward to helping them drive sales lead generation and revenue.”
About DohertyWhite
DohertyWhite is a digital marketing and PR company that helps you generate awareness and drive revenue using digital marketing combined with online PR. We specialize in working with public sector agencies and business-to-business (B2B) tech firms.
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