DohertyWhite News
DohertyWhite wins Magical Minds contract
Letterkenny, 04 Aug 2010
DohertyWhite has won a contract with technology startup Magical Minds to develop an online marketing strategy and to implement their initial online campaign infrastructure including a website, search engine optimization, social media and Google pay-per-click advertising. This is another in a series of deals for the marketing automation specialists.
Established in 2009 by Berni and Anne Sheridan and Noelle Donnelly, Magical Minds is a startup focused on technology for child development. The Magical Minds team are using an innovative combination of technology, design, storytelling and active learning to help children develop their own inherent strengths and skills. DohertyWhite has won a contract to set-up up the online marketing capability for Magical Minds to help promote the first version of their flagship animated game, Magical Me, planned for release in Q4 2010. DohertyWhite will help Magical Minds develop their new website, carry out buyer persona analysis, set up their social media presence on Facebook, LinkedIn and YouTube as well as running and monitoring email and Google pay-per-click campaigns in tandem with standard PR and direct mailshots.
“We are really pleased to win this contract with Magical Minds”, said Michael White, co-founder of DohertyWhite. “Berni, Anne and Noelle have a great vision for using technology to unlock the potential in children and we are looking forward to helping them establish their online presence”.
About DohertyWhite
DohertyWhite is a digital marketing and PR company that helps you generate awareness and drive revenue using digital marketing combined with online PR. We specialize in working with public sector agencies and business-to-business (B2B) tech firms.
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