DOHERTYWHITE CLIENT WINS NATIONAL AWARD PR EFFECTIVENESS

Dublin and Donegal, 01 Dec 2007

The Donegal Design Directorate, a PR client of DohertyWhite, has won this year's Accel national award for PR and Branding at a Gala ceremony held in the Sligo Clarion Hotel. The Directorate beat tough competition from 55 other Accel Projects from around the country to win the award. Accel is the national skills and competitiveness initiative set up by the Department of Enterprise, Trade and Employment. It funds projects across Ireland that help businesses to compete through improved skills. The Directorate won the PR and branding award because of the high level of media exposure they have generated, the clarity of their message and the quality and consistency of their overall branding.

"We were delighted to recognise the Donegal Design Directorate for their exceptional public relations and media exposure" said Mat Kujawa, Accel's national Programme Advisor. "This is a great achievement, in addition to the successful way they've driven the growth of the Directorate over the past year".

"We are absolutely thrilled to win this award", said Aisling Lynch, Design Programme Manager with the Directorate. "We encourage our members to focus on branding and communication, so to be recognised for our own public relations programme is great, particularly given the level of competition".

"I'm really pleased that the Directorate achieved recognition for the PR program", said DohertyWhite Director of Communications Annmarie Doherty. "We've had a brilliant working relationship with Aisling and the Directorate members while running the PR and Awareness campaign and the award is testament to that."

The Donegal Design Directorate is an initiative to promote the value of good design to small businesses. Membership is open to small businesses from any sector, and the Directorate provides a range of services including training in areas such as product design and branding. There is also a series of best-practice visits scheduled to the main European design conferences in Paris, Milan and London, and funding has been secured through Accel, the national skills and competitiveness coordination program. Member companies benefit from subsidised training, one-to-one mentoring and participation in networking events and seminars.

About DohertyWhite
DohertyWhite is a digital marketing and PR company that helps you generate awareness and drive revenue using digital marketing combined with online PR. We specialize in working with public sector agencies and business-to-business (B2B) tech firms.

To learn more, please contact annmarie.doherty@dohertywhite.com