Online Advertising

Online advertising can drive traffic to your web-site, generating sales leads and extra revenue for you company. And they can have an immediate impact, in contrast to the longer-term impact of search engine optimization. The most common forms of online advertising include:

• Google-pay-per click advertising
• Microsoft Bing advertising
• Social network ad placement on networks like LinkedIn
• Display and banner ads on various sites and networks

The big attraction with online advertising is the degree of control you have over when and where your ads appear and how much you spend on them. You can accurately measure the impact your advertising money has, how many people interact with your ads, and what return they deliver, enabling you to spend more on what works and eliminate what doesn't work.

We can help you with:

• Online ad campaign strategy
• Media plan and media buying
• Keyword analysis and selection
• Campaign design and creative
• Bid strategy, rules and bid management
• Ad testing
• Monitoring, Measurement and Analysis of ad effectiveness