Email marketing is a powerful promotional tool. It can be used for highly targeted campaigns in a particular sector, for promoting specific events and for maintaining valuable communication with contacts you have obtained from your web-site, events and other interactions.
The key elements in the success of an email campaign are (1) the quality of contacts you send the email to, (2) what you are offering in the email and (3) how you write and design your email. You also need to focus on details such as how you write the subject line of your email, what the ‘from’ address looks like and whether you have used words that may cause spam filters to react.
We can help you prepare your email campaigns, from drafting the emails to selecting an email automation tool. We can help you with A/B testing to help you identify the most effective messages and keywords to engage with your audiences. And we can also help you develop your email lists so that you build up a constantly growing set of contacts.
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