Outbound Marketing

Today you can think of marketing under two categories - 'Outbound' and 'Inbound'. Outbound marketing includes most of the familiar forms of promotion, such as direct mail, advertising and events. While digital 'inbound' marketing techniques are gaining wider popularity, you should continue to use a broad marketing mix that includes the older tools. This is because they continue to be an effective way to reach particular audiences, and also because they amplify the impact of online techniques. For example, sending out a hardcopy mailshot invitation with your web-site address in parallel to your online promotion of a seminar or event can drive up attendances by over 20%.

DohertyWhite can help you plan and execute all your outbound marketing activities, including:

• Direct mail / print promotion
• Seminars / trade shows
• Print advertising
• Radio advertising
• Television advertising
• Telemarketing