Google Pay-Per-Click

Pay-per-click advertising is an essential element in marketing any organization today. But many firms do not know how to exploit its potential. We can show you how to set-up ads, select the most effective keywords, write your ad text and bring visitors to relevant content on your site.

As with search marketing in general, you first have to define what kind of search terms you want to be found for - your keyword analysis. Next, you have to define the pay-per-click ads you want to appear for particular sets of keywords. These are the first two critical elements - making sure you choose keywords people are searching for, and then making sure you write an effective Google ad that visitors want to click on. Finally, once someone has clicked on your ad, you should bring them to a page of relevant content on your site (the 'landing page') with a clear 'call to action' on it that will drive the visitor to take your desired action.

Getting these basic elements correct are the first steps in running effective pay-per-click campaigns. However, as the number of ads expands and the range of keywords you manage increases, your management of bids will have to become more sophisticated. We can provide assistance from setting up an initial ad group through to ongoing ad management.