Marketing and selling software
DohertyWhite combines standard software marketing and product management approaches with newer techniques from digital marketing and persona analysis to help drive awareness among your target customers. We place a big emphasis on using your online presence to generate business because buyer behavior has changed dramatically in the past 5 years. More of the buying process is happening online and more of it is controlled by customers. Software vendors need to understand the new dynamics and adapt your sales and marketing organizations accordingly if you want to succeed. We can help you do it.
What we do
We help you generate more sales leads and more sales
How we do it?
|Review what you're selling - it's benefits, pricing, why it is better than competitors - the value proposition|
|Understand your buyers - who they are, where they are, which organisations, what roles, what do they want|
|Create 'content' - online information that your buyers will want such as buyer's guides, research papers, case studies, industry surveys, ROI calculators|
|Drive traffic to your company website using Google pay-per-click, SEO, email, social media, PR/online PR|
|Capture visitors contact details in exchange for high quality, relevant content|